Shania Twain Stops by Gibson Showcase
Friday, November 05, 2004

For Immediate Release                                                                                                         Contacts:

Tara Hunter



Donielle McGrail






West Chester, PA (November 3, 2004) – Multi-platinum recording artist Shania Twain has joined forces with QVC to offer her first ever Shania Twain Greatest Hits album in an exciting, live QVC broadcast on Monday, November 8 at 7:00 PM (ET) from The Gibson Showcase located in the capital of country music, Nashville, Tennessee.


Twain will make a special appearance during the live, one-hour QVC presentation, which is being held on the eve of country music’s biggest night – the annual CMA Awards.  She will offer QVC shoppers her Shania Twain Greatest Hits album specially packaged with the Platinum Collection DVD. A limited quantity of the CD/DVD sets will be autographed by Twain. In addition, Twain will offer a DVD version of her popular “Up! Close & Personal” concert special, featuring Alison Krauss and Union Station, which originally aired in November 2003.


“We are thrilled to bring QVC’s customers Shania’s Greatest Hits album,” said Kim Maguire, executive vice president and chief merchandising officer for QVC.  “She has an amazingly loyal fan base that continues to grow.  Shania’s superstar talent shines in this new compilation, featuring unforgettable songs that have become anthems for women around the world.”


Says Twain, “One of the things I love most about making music is the opportunity to interact and talk to my fans. Appearing on QVC will once again give me that opportunity on a grand scale reaching over 86 million homes.”


All items will be available through QVC at 800.345.1515 or


The national release date for the Shania Twain Greatest Hits album and the “Up! Close & Personal” concert special DVD is November 9. The QVC presentation of Shania Twain will be presented in association with Marc Sirkin and Fred Ehrlich of Mysterious Marketing.

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QVC, Inc., a $5.4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry.  QVC reaches over 86 million homes in the United States.  Other divisions/subsidiaries include, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks.  The QVC Studio Tour is located at the company’s world headquarters in West Chester, Pa.


About Gibson Brands:

Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.

Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.

Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.

A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.

All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.


Maureen O’Connor/Eileen Thompson-Ray/Joe Schneider
Rogers & Cowan