Gibson Guitar Sets the Stage with A-list Events During SXSW 2012
Tuesday, March 13, 2012

Gibson Guitar will be at the heart of the action as Austin plays host to thousands of bands, artists and industry heavy hitters for one of the hottest annual events in the music business, South By Southwest 2012. Not only will Gibson guitars be in the arms of the top performing musicians, the premier guitar manufacturer will also be engaged throughout the festival with an array of packed showcases, exclusive events, and opportunities for music enthusiasts to win sweet Gibson and Epiphone guitars.

Gibson Supported Events:

Gram Parsons Foundation

Wednesday, March 14

Hotel San Jose

1316 S. Congress Ave.

12 pm – 8 pm

Gibson Guitar is working with the Gram Parsons Foundation and Gram’s daughter, Polly Parsons, to raise awareness and support for the organization launched by friends and family of the iconic folk star. The Gram Parsons Foundation provides addiction and recovery services to musicians in need. Gibson is donating a special Hummingbird guitar, the same model that Gram played, to be raffled at the foundation’s launch event at Hotel San Jose. 


Gibson Guitar Sessions with Slacker Radio

Thursday, March 15 – Saturday, March 17

Gibson Guitar is partnering with one of the largest online radio services in the US, Slacker Radio, to produce one of-a-kind performances featuring musicians from around the country. Gibson will have a branded radio station featuring Gibson bands, and the interviews and performances recorded in March will be released online. For exclusive passes to these sessions, and for a chance to win a Gibson Les Paul, Gibson Gear and a Slacker Premium Radio subscription, visit Facebook/GibsonGuitarAustin.


Rocksmith / Epiphone guitar giveaway

Monday, March 5 – Sunday, March 18

Epiphone is partnering with the evolutionary Ubisoft guitar game, Rocksmith, the one and only game that allows fans to plug directly into a real guitar and actually learn while they play. Beginning March 5, Epiphone and Rocksmith are giving fans the opportunity to win an Epiphone Les Paul guitar and a Rocksmith game. All you have to do is follow @GibsonAustin on Twitter!


New West Records SXSW Day Party

Thursday, March 15

Threadgill’s World Headquarters

301 West Riverside Drive

12 pm – 7 pm

New West Records, home of Gibson Guitar Signature Artists Kris Kristofferson and John Hiatt, will host its annual day party at Threadgill’s World Headquarters. Gibson Guitar is celebrating its iconic relationship with New West by offering guests the chance to win a Gibson Montana acoustic guitar. For more information on Gibson’s signature model guitars with these artists, please visit or


Roky Erickson’s Ice Cream Social Sponsored by Gibson Guitar

Friday, March 16

Threadgill’s World Headquarters

301 West Riverside Drive

12 pm – 7 pm

Gibson Guitar is once again a proud sponsor of Roky Erickson’s annual Ice Cream Social at Threadgill’s in the heart of Austin. Roky Erickson is known worldwide as a pioneer of psychedelic rock, and each year this event brings in surprise guests like Billy Gibbons of ZZ Top and Peter Buck of REM. Guests will have the opportunity to win a Gibson Les Paul electric guitar signed by Roky Erickson as a raffle grand prize! 


Maggie Mae’s Gibson Room


6th and Trinity

For the fourth year in a row, Gibson Guitar is the title sponsor of Maggie Mae’s Gibson Room, in the heart of SXSW activities at 6th and Trinity. A one of a kind venue dedicated to iconic artists and the history of the iconic guitar company who inspired them, Maggie Mae’s Gibson Room will again host over 80 bands, showcases, film parties, and exclusive VIP events and interviews throughout the festival.

About Gibson Brands:

Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.

Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.

Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.

A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.

All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.


Maureen O’Connor/Eileen Thompson-Ray/Joe Schneider
Rogers & Cowan