Los Angeles, CA….June 17, 2010….The Sunset Strip and Gibson Guitar announced the launch of GuitarTown, a public arts project that will feature more than 25 ten-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip in West Hollywood beginning in August, 2010. The oversized Gibson guitar sculptures will be created by local and nationally acclaimed visual artists and placed along the 1.6-mile Sunset Strip in front of the boulevard’s landmarks and businesses, including the Whisky A Go-Go, The Roxy Theatre and Sunset Marquis.
Each guitar sculpture will celebrate a musician, personality or artist unique to The Sunset Strip’s history and Gibson Guitar.
The project will unite The Sunset Strip’s art, music and business communities and will later raise funds for numerous charitable organizations. GuitarTown Sunset Strip is set to open to the public in mid-August, prior to the third annual Sunset Strip Music Festival (August 26-28).
The Sunset Strip GuitarTown project will also showcase the recently “renovated” Sunset Strip, which is undergoing a beautification project that includes a more pedestrian-friendly experience on the boulevard.
“The Sunset Strip community is excited to host GuitarTown. Not only does it celebrate The Strip’s unique contributions to music and the arts, it will also showcase the accessibility of the boulevard and provide visitors with another reason to get out and explore this legendary destination,” noted Todd Steadman, Executive Director of the Sunset Strip Business Association.
“Like Gibson Guitar, the Sunset Strip is legendary. It’s also responsible for launching the careers of some of the world’s greatest musicians,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “We are so pleased to be part of the Sunset Strip project and look forward to hosting Guitartown in what will definitely strike a chord with everyone who visits this famous destinations.”
The guitars will complete a "tour" of The Strip and then be sold at a Gala Auction, with all proceeds benefiting nonprofit organizations and charities. Similar projects hosted by Gibson Guitar and Epiphone raised hundreds of thousands of dollars for charity and took place in Nashville, Austin, London, Orlando and Miami. . The Sunset Strip GuitarTown project will be administered through the Gibson Foundation, the philanthropic arm of Gibson Guitar Corp., which is dedicated to improving the quality of life through its support of the arts, education, health & welfare and environmental causes.
“GuitarTown is a perfect fit for The Strip. It celebrates the iconic rock heritage while also looking to the future--which includes the Sunset Strip Music Festival coming up in August,” said West Hollywood Councilmember Lindsey Horvath. “We are amped for GuitarTown because it’s also a terrific way to show off the immense improvements we’ve made to The Sunset Strip.”
A call for artists was distributed and an announcement of selected artists will be made in July. For GuitarTown artist application information, visit http://thesunsetstrip.com/artistcall.
About The Sunset Strip
The Sunset Strip is a 1.3 mile stretch along Sunset Boulevard that runs through the heart of West Hollywood. From its beginning as an unregulated "strip" of land along Sunset Boulevard outside Los Angeles' city limits, The Sunset Strip has served as a notorious entertainment destination for celebrities, tourists and California residents. It is an iconic locale where fashion, music, architecture and a unique history combine. The Sunset Strip has birthed countless music and entertainment careers, and it continues to blaze its own path as a leading destination with a vibrant and entertaining landscape made up of more than 150 restaurants, shops, nightclubs and hotels. The Sunset Strip became part of the City of West Hollywood when it was incorporated in 1984. For more information about The Sunset Strip, please visit www.thesunsetstrip.com
About Gibson Brands:
Gibson Brands, the fastest-growing company in the music and sound industries, was founded in 1894 and is headquartered in Nashville, Tennessee. Gibson Brands is a global leader in musical instruments, consumer electronics, and professional audio, and is dedicated to bringing the finest experiences to consumers by offering exceptional products with world-recognized brands.
Gibson Brands has a portfolio of over 100 well-recognized brand names starting with the #1 guitar brand, Gibson. Other instrument brands include Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer. In professional audio, KRK Systems, TASCAM, Cerwin-Vega, Stanton, and Cakewalk also continue Gibson’s tradition of quality in their respective markets. Consumer electronics brands include Onkyo, Integra, TEAC, and Esoteric.
Gibson Brands recently expanded its reach into consumer markets with the acquisition of Philips' Home Entertainment based in Hong Kong—a company that invented the cassette tape, the CD format, the DVD format and the MP3 format. Under the Philips and Fidelio brand names, Gibson Brands continue to represent the ideal combination of innovation, tradition and a dedication to improving design while maintaining the highest level of craftsmanship.
A global company, Gibson Brands has manufacturing, marketing and research and development centers throughout the world.
All Gibson Brands are dedicated to innovation, prestige and improving the quality of life and music for its customers. Its goal is to provide the most exceptional customer audio products and experiences in the world.
Maureen O’Connor/Eileen Thompson-Ray/Joe Schneider
Rogers & Cowan