For Immediate Release
Baldwin Piano Shakes Up Rock and Pop Music Industry With Emergence as the "Artist's Choice" in Pianos
Innovation and Creative Design Credited for Popularity with Top Artists Including: Evanescence, Linkin Park, Ben Jelen and Keri Noble
FOR IMMEDIATE RELEASE.NASHVILLE, TENNESSEE .. March 29, 2004 - Baldwin Piano, the largest U.S. manufacturer of keyboard instruments, is literally changing the face of the classic piano. Moving away from the traditional models of manufacturing, Baldwin is demonstrating the future of piano design with unique custom models and colors that move far beyond the traditional black and white. The effort has resulted in some of today's hottest rock and pop acts including Evanescence, Linkin Park, Train and emerging singer/songwriter Ben Jelen featuring Baldwin pianos as their instrument of choice in music videos, award shows and live performances. Manhattan recording artist Keri Noble plays the red grand Baldwin piano on her new release to hit stores March 20, 2004.
Since introducing the first Baldwin NYFD "fire engine red" grand piano in honor of the New York Fire Department in 2001, Baldwin has since created a host of innovative custom models and colors, including the yellow custom "Hummer" piano, the cool Beale Street Blue piano finish and the Elvis Presley Signature model, sanctioned by the Elvis Presley estate and neon colors to include yellow and green. How about pink?
Baldwin was acquired by prestigious guitar and musical instrument manufacturer Gibson Guitar Corp. in 2001 and brought the two American icon companies under the leadership of the company's chairman and CEO, Henry Juszkiewicz. With the aggressive vision that brought Gibson back to the top of the guitar industry, Juszkiewicz quickly applied new thinking to the century-old Baldwin. One early step was to introduce the Baldwin Custom Design Studio program; a "whatever you want" custom shop, offering everything from custom carvings and engravings, painted murals, special materials and finish colors - even a "Liberace style" jeweled treatment. The program has become extremely popular with professional artists, dealer and general consumers, alike, and is a promise of more exciting things to come from Baldwin.
Baldwin has been "America's Favorite Piano" since 1862, when former music teacher D.H. Baldwin opened his music store in Cincinnati, Ohio. At the turn of the twentieth century, Baldwin pianos won international awards, and by the end of the century Baldwin was the largest American piano maker. Baldwin joined Gibson Guitar Corp. in 2001, and is now headquartered in Nashville. The Baldwin family of brands includes Wurlitzer, Chickering, Ellington and D.H. Baldwin. For more information, visit www.baldwinpiano.com.
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins and banjos. Gibson's digital guitar, introduced in 2002, represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Trace Elliot, Maestro, Baldwin, Ellington, Chickering and Wurlitzer. Visit Gibson's website at www.gibson.com.
Gibson, 800-4GIBSON; www.gibson.com