For release Wednesday, September 10th 2003

Baldwin's Signature Elvis Piano Sets the Stage for Innovation and Creativity

Gates of Elvis' Graceland Home Inspire New Piano Design

September 10th, 2003 Nashville,TN... Baldwin Piano demonstrates the future of piano design with a unique custom model inspired by the King of Rock and Roll himself, Elvis Presley. The Elvis Presley Signature model, sanctioned by the Elvis Presley estate, incorporates the motif from the gates of Elvis' Graceland home in the artwork on the upper frame of the piano.

This exclusive model is a Baldwin 243 vertical piano in ebony with a mirrored upper frame and blue suede on the top of the lid and music shelf. The gates of Graceland - with the instantly recognizable music staff - are etched into the upper frame, which is sure to be a hit with Elvis fans everywhere. Presley's signature appears on the right side of the music shelf accompanied by his famous motto, the initials "TCB" (Taking Care of Business) above the key slip.

Baldwin model 243 is an all-time best-selling vertical with a half-million sold since its introduction in 1939. Adding the Elvis Signature piano to its line gives it an unbeatable combination of value and price. The Elvis model is being produced in a limited run of only 25 instruments and currently seven of the pianos can be seen at the following dealers in the United States. Those dealer locations are:

Frank & Camille's, 8 Picone Blvd, East Farmingdale, NY
Baldwin Showcase, 1102 Grundy Street, Nashville, TN
Lee's Music, 58 E. Main St, Price, UT
Washburn Piano, 45 E.Southern, Mesa, AZ
Shirk Piano & Organ, 2366 Miracle, Mishawaka, IN
JML Music, 5817 Hwy 74W, Indian Trail, NC

The Elvis Presley Signature piano was created to herald the international success of the blockbuster album ELVIS: 30 #1 Hits. It was the first in a new signature series lineup for Baldwin Pianos.

Baldwin has been "America's Favorite Piano" since 1862, when former music teacher D.H. Baldwin opened his music store in Cincinnati, Ohio. At the turn of the twentieth century, Baldwin pianos won international awards, and by the end of the century Baldwin was the largest American piano maker. Baldwin joined Gibson Guitar Corp. in 2001, and is now headquartered in Nashville. The Baldwin family of brands includes Wurlitzer, Chickering, Ellington and D.H. Baldwin.

Go here to download multiple images of the Elvis Presley Signature piano.

Caroline Galloway, Gibson, 440 338-3469
Jason Padgitt, Rogers and Cowan, 310 201-8840
Walter Carter, Gibson